Handling user personal data is everybody’s problem. An issue that users, governments, even the tech giants themselves are struggling to solve. According to a 2022 Ipsos poll, 81% of people have concerns about their data privacy. In that same year, GDPR fines skyrocketed to $2.92 billion, underscoring the hefty cost of mishandling data. All the while, world governments are wrestling with the complex task of framing legislation to safeguard data privacy and user experience.
At the center of it all stands your personal data. Though it’s more like your digital shadow - a rich tapestry of digital behavior, taken for corporate gain without your knowledge or consent. While you're exploring the web, your digital shadow is compiled and analyzed. This shadow isn't just a silent echo of your actions, but a comprehensive map of you pieced together from your interests, behaviors, and preferences. By now we understand that the buying and selling of your shadow is the what online platforms profit from.
If you’re like the majority of users, you’ve come to resent the imbalance between you and the tech giants. Afterall, your digital shadow is an extension of you and should remain just that - yours. It’s what decides everything from your search results to social algorithms. That’s why we are working to flip the script. Too often, your digital shadow is snatched up, dissected, and exploited for gain by those lurking behind the screens. But what if you could seize control?
That's the revolution we're spearheading at Going Ghost.
While governments and tech giants find their way, we are building tools to transform you from a mere data source to the curator of your online experience. You choose what your shadow is made of, who gets to see it, and most importantly, what’s done with it.
Our app gives you one place to secure all of your personal data, while simultaneously creating an internet that balances the scales between users and platforms. No more being a puppet in the data game – it's time to pull your own strings.
Welcome to the dawn of a new digital era, where your digital shadow finally dances to your rhythm. Welcome to Going Ghost.
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